The World’s Simplest B2B Copywriting Process
Content creators like to make grandiose statements like “I know where Elvis lives!” or “I have the secret to the world’s simplest copywriting process!” Exactly half of these statements turn out to be...
View ArticleThe Four Essential Building Blocks of Growing Companies
Have you ever been sitting in your office admiring the pretty tiger-lilies on your desk and appreciating the crude (yet somehow brilliant) drawing of a horse/duck pinned to the soft carpeted wall of...
View ArticleYour Small Business Ain’t Growing Without Delegating These Responsibilities
Huzzah! Your startup is off the ground, your small business is poised to enjoy healthy growth, and your office is filled with positive vibes. When suddenly, from out of nowhere, the phone rings… …And...
View ArticleAim Higher: From Entrepreneur to Business Success Story in 3 Steps
Are you sick and tired of being an entrepreneur? Oh sure, you didn’t have to put on pants today, you own stock in a Columbian-based coffee emporium and your seven cats all have office responsibilities...
View ArticleHow Content Marketers are Shaping the Future of News Credibility
It took a long time for Klaus, the budding content marketer with the heart o’ gold to admit it, but there was no denying the truth any longer: “I’ve sold my soul for advertising.” “No! It just isn’t...
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The 3 Awe-Inspiring Powers of Captain Freelance (A SUPER-HERO, GUYS.)
High above the dark streets of the city; dark streets summoning evil ne’er-do-wells (bad drivers), deadlines dictated by faceless and under-qualified middle-managing yes men and the ever present threat...
View ArticleHow to Work With Multiple Personalities on Large-Scale Projects
It’s surprising (yet understandable) how comfortable we get with our preferred methods of working. Working on projects with an HR director, a project coordinator, a designer and so-forth makes it...
View ArticleFreelancing Equals Problem Solving
I’m sitting in a Starbucks parking lot having a Skype meeting with a prospective client. Thoughts that are going through my head: it’s a guarantee that your office wifi will fail when you have a...
View ArticleA Fever-Fueled Rant About Quality Over Quantity
Two nights ago I found myself trapped in a horrible dream. A dream where I was so thirsty. Not like, man I could use a shot of San Pellegrino thirsty, but like the Sahara Desert doesn’t like how close...
View ArticleWhat To Do After You Screw Up
Making a mistake gives me angst for days afterward. It doesn’t matter how big the mistake is either. If it was an element within my control, and I screwed it up, a knot forms in my gut until I find a...
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